Matt Bateman

I visited a local neapolitan pizzeria and enjoyed the food, but was sad to see their logo and signage poorly represented their business.

I decided to take a crack at a redesign and then offer it as a proposal to the business. In addition to being visually unappealing, their signage only read "Zero Pizza" which gives a terrible impression of their offering. As such, my two redesign options were sure to include the full name of the pizzeria: "Caffe Zero Pizza," and to keep the 'pizza' distinct and separate from 'zero.'