Matt Bateman
Wizard Illumination
Wizard Illumination is a luxury candle and incense company from the Pacific Northwest. Their scents conjured up cozy environments, but needed a brand identity to match.
Case Study
Year: 2025
Client: Wizard Illumination
Deliverables: Logo, wordmark, brand identity, package design
Wizard Illumination needed sensuous colors.
Out with the whites and near-whites of traditional scent color schemes. I selected three bold colors that would be tinted with organic textures. A golden highlight color would complement each shade.
I wanted the logo to say it all.
After toying with various ideas, I settled on a mark that would be depict the brand's hero product - candles - while also being evocative of a wizard's hat.
I customized the text so that the icon could fit comfortably above the letters and make a cohesive wordmark.
The packaging had to be magical.
Premium line items would have gilded images and lettering on the front packaging, providing a magical sparkle to help the items stay true to the brand (and stand out on the shelf).
I designed for both candle and incense lines, even providing thematic names and individual iconography for each flavor combination. Assets created include square and rectangular packaging for candles and incense, as well as flat prints for the candle glass.
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